5 Reasons Why Your Business Needs a Website in 2023
Sometimes I hear from business owners that having a website is unnecessary for small businesses. They often say that a Facebook page, an Instagram account, and a simple one-page website are enough to establish an online presence for their company.
This approach makes sense if they’re not interested in growing the business through the internet.
Otherwise, you can leverage modern technology to reach a wider audience and drive more traffic to their website.
Today, entrepreneurs have access to a plethora of tools and platforms that can assist them in reaching potential customers online. The challenge is determining which ones are most effective for their particular business.
With an overwhelming amount of information available on digital marketing, it can be nearly impossible for someone without a background in the field to discern what is valuable, what is outdated, and what is simply advertising disguised as advice.
Based on my experience and some research, the best ROI (Return on marketing investment) gets better results where a website acts as the main hub for solving all user’s desires.
Other tools and platforms such as social networks, PPC and etc. act as direct traffic to that website. And don’t forget your website is just your website; you are an owner and can do whatever you want, instead of most website builders and all social networks where you just play by their rules and pay them sometimes are the biggest part of your earnings. I mean if they increase prices or stop working, you will lose all the money that you spend on promoting your business.
Why should you start with your business website?
#1 Representation in the digital world.
Your business needs to be where your consumers are. Overall, 81% of Americans state they go online on a daily basis. And a big part of them is looking for your service.
Your website will be your office, showroom, store on the Internet, and you are to only one to be in control of it. You can design your website to match your business and targets.
#2 Get more potential clients
Today, a business website is the main marketing tool.
An optimized website will help you reach local and remote users searching for the products and services your business offers, as it will have a place in Google Maps, Google Search, and in other hundreds of places, where users are looking for services and products every day.
As a result, you get a much wider audience and can reach more potential clients.
#3 Credibility & Professionalism.
Business website inspires confidence in you and your clients and will show that you are a professional.
Today, consumers expect companies to have an online presence and won’t consider a company that doesn’t have a website professional. It proves you are serious about what you do.
#4 Brand Development.
A brand is the personality of your company, that consumers start to know and trust. Nowadays it is impossible to build a company’s brand without a website.
#5 Unique Selling Point.
Your website is the best place to present your individuality.
Show your potential customers what makes you different from the competitors, talk about your Unique Selling Point.
Customers have a huge selection nowadays, therefore they need to know how are you different.
Unique Selling Point
Is Just Having One Website Enough To Present Business On The Internet?
Indeed, you cannot have a successful online presence with just one online platform in 2022. Doesn’t matter if this is a website, a page on Facebook, Yelp, Instagram, Shopify, Google My Business, etc.
If you only have one, you’re missing out on a huge number of prospective customers and fans. Unfortunately, the days when you could build an audience and acquire free traffic on Facebook or boost your webpages in free TOP of Google SERP are gone.
In most cases, small businesses don’t have a large marketing budget and the owner is forced to choose between a few most beneficial platforms to start.
Which platforms are the most valuable?
- A Website
- Google My Business
- Google ADS
- YouTube Channel
- Social Networks (Facebook, Instagram, Twitter, Yelp, etc.)
- Ecommerce platforms in case you sell goods (Amazon, eBay, Shopify, etc.)