#1 Well-produced videos yield the highest ROI (Return On Investment.) compared to all other types of online content. Video should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions by 80%!
#2 Additional customer acquisition channel. YouTube is the second largest search engine behind Google.
#3 Video builds trust and credibility.
#4 Search engines love video.
#5 Video encourages social shares. 92% of mobile video consumers share videos with others.