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Promoting business. Save time and money

I often encounter the fact that business owners lose lots of money and time while promoting their businesses on the Internet, only because of a lack of understanding of basic things.

The days when you could get customers for free from the Internet (excluding those who have been on the Internet for a long time) are gone. Prices for a single client are constantly growing and the sooner you start promoting your business on the Internet, the cheaper the client will cost.  For example, someone who started promoting their business on the Internet 2 years ago will pay about 30% less than someone who entered the Internet only a year ago for the same thing. Today’s Realities On Promoting The Website Of A Small Company.

You do not have to know the technical details, but you should understand how it works in general terms: why you need to have a website, what do you need SEO for (or not need at all), what other services to use, where and how to advertise, which tools to use.

Internet-marketing is not magic, it is a professional job. Today, if you rely on some kind of trick or hack, you probably waste your money and time.

Organic SEO
In one hand, there is a huge amount of information on the Internet with topics on how to get customers from the Internet, but for a person who does not understand digital marketing, it is almost impossible to figure out which information is valuable, which is hopelessly outdated, and which is some frank lies for advertising or selling third-party services.

#1 The first thing you need to know and understand

Promoting your business on the Internet is not a one-time event, it is an everyday task, just like maintaining trucks if you have a transport business or machines if you produce your products.

#2 It is about your business website

The main search engines claim that their search algorithms are based on 3 pillars:

Content - texts, photos, graphics, videos, infographics. How interesting the content of the website is for its users.
Design and usability of this content.

The technical condition of the site and the server on which it is located.

Links from other sources (social networks, sites, blogs, forums, directories, etc.) to a web site;

The correct presentation of content for search engine robots. Search Robots are not human and, therefore, the main task of an SEO specialist is to present your website to a robot in the correct form. The specialist must be familiar with rules and regulations of major search engines, use dozens of necessary tools and services, and know the last digital marketing trends. 5 Reasons Why Your Business Needs A Website In 2020

#3 Working with other resources

Internet Marketing For Business

Today, it is not enough to work on and promote only your business website. You need to choose other sources and work with them. Social networks, GMB and so on, there are dozens of them.

Your site should play the role of the hub for all of your online marketing efforts and for solving all the needs of your client, and traffic to it must be created from search engines, social networks, and other sources.

While sticking to this plan, you will get the most out of the money invested, won’t depend on the changing rules of third-party services, and won’t lose everything in case a site-builder platform stopped working.

Today, there is no particular plan or strategy for a successful promotion. Google and other search engines have repeatedly officially confirmed this. For successful promotion, it is necessary to create an individual work-plan depending on the details of your business, the city where you are promoting your services or goods, and other nuances.

Frequently Asked Questions.

Is it possible to promote a website myself?  Yes, it is. However, you will have to spend at least 9-12 months on learning, then 2-3 years on practicing and devote one or two days every 2 weeks to keep up with updates. You need to be creative, to understand how search robots work and to understand human psychology.

Why should I work on promoting while having a specialist? I pay them money, why not let them do everything themselves? The task of the Internet marketer is to show your business in the best possible way in a convenient form for visitors and robots ranking your site, and not spend all the money only on advertising, as is often thought. Who else but you know your business best of all? Therefore, you must work together with specialists who promote your business.

Summary

#1 Promoting your business on the Internet is not a one-time event, it is an everyday job.
#2 The main search engines claim that their search algorithms are based on 3 pillars: content, technical condition, backlinks.
#3 Working with other resources – Social networks, GMB and so on.

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Igor Webb
Author: Igor Webb