Our collection includes the most exclusive antique and decorative rugs including Persian, Indian Agra, Turkish Oushak, Chinese Peking, Caucasian, European Aubusson, and Savonnerie carpets and tapestries. Additionally, we have an extensive collection of the highest quality New Oriental carpets.
Our store, located in the heart of Persian Square, gives Angelenos the ability to experience fine handmade rugs from all around the world.
Alex Helmi has long been known as an expert in the field of Fine Antique, Vintage, and New Rugs. He has decorated over 5,000 residential and commercial spaces. Having moved to Los Angeles at the mere age of 18, Alex began diving into the world of Persian carpets.
He attended University to study Interior Design. Alex is a third-generation rug dealer. Furthermore, his family has over 120 years of experience in the rug business. Over 40 years later, Alex’s love for the art of fine rugs has taken him all around the world. He has left a lasting impression on Persian Art and Culture in Los Angeles.
He has received numerous awards from Council-Members, County Supervisors, the State Senate, the State Treasurer, and the Mayor.
Unique Selling Point
We have the world’s largest inventory of silk carpets, but we also carry Silk/Wool and Wool carpets.
We are specifically known for our large selection of handmade Persian carpets. It has taken over 150 years of experience and three generations of family history to gather our current collection.
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