The Benefits Of Promotional Video For Small Businesses

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Video for Small Business

Today, a video becomes an affordable way to convey information to a client and is the most effective way to turn a visitor into a customer. That’s why a video is one of the main parts of a modern marketing strategy for any business.

Benefits:

  • Increases online presence;
  • Increases ranking in Search Engines and, as a result, additional traffic of new customers;
  • Increases brand awareness;
  • Builds trust for your company;
  • Increases Ad Effectiveness;
And finally,

Why are videos so effective?

A video transmits an emotional component and an effect on the feelings and sensations of the viewer occurs.   A customer wants to see the faces of the employees, or the seriousness of the company in which they are going to work, or from which they are going to buy something. They want to know what values the company has and what makes it unique.
Videos are capable of reassuring the buyer and convincing that the company can be trusted. When customers see you, your team, your product in videos, they gain more trust for your brand.

Video tells about your products and service in an easy-to-read form.

The text is always ambiguous because different people interpret it differently. And the video easily solves this problem by explaining how products or services work. People absorb information better when they see and hear the person explaining it to them. A selling video is like a bridge, connecting your company with your potential buyers.
There are marketing strategies that attract 300% more traffic and potential clients through videos.

Just a few facts:
  • Business owners who use videos, grow their revenue 49% faster than non-video users;
  • Video drives a 157% increase in organic traffic from SERPs (Search Engine Results Page). Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP;
  • Videos transform Visitors into Buyers. Video on a landing page can increase conversions by 80% or more;

Video Marketing Statistics

Are you thinking about the future of your business?

Just think about that:
  • 80 % of millennials watch video content when researching and making a purchase decision;
  • 7 out of 10 millennials are likely to watch a company video when shopping online;
  • 76 % of millennials follow brands on YouTube;
  • 60 % of millennials prefer to watch a company video over reading a company newsletter.
Millennials Love Video Infographic

Millennials Love Video

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    Types Of Videos For Your Business

    Depending on the type of your business and its goal, you can choose the most suitable video format for it. Here are some of them:
    • Presentation
    Video-presentation is the first step to getting to know a project, a business plan, a company, a product, or a service. Such a video neatly tells about the history, leadership, mission, ideology, numbers, amounts, places, products, services, etc.
    • Company Presentation
    The presentation video is like a business card of the company, it highlights its principles. If a product is presented in this type of video, then attention is paid to its consumer properties and characteristics; the product is shown by its face.
    • Product Presentation
    These videos tell everything about the offered product or service. It is used to highlight the uniqueness of a product or service.
    • Interview
    The interview format can be used for a wide variety of business promotional purposes. There are interviews with satisfied consumers, a conversation with a top manager or the owner, etc.
    • The Explainer

    The main goal is to explain to the potential clients what your services or products are, how they differ from competitors, and why are they unique. It goes into more detail about the use of the product. The essence of such a video is to show the purpose of the product and indicate the main characteristics.

    • Training Video
    Training videos include masterclasses, instructions, guides, etc. This format provides viewers with useful information and increases the loyalty of potential consumers. Demonstrate how to use a specific product, or talk about situations, where the product can be useful.
    • Infographics
    The infographic video format is the most saturated one. In this format, it is most important to interest the viewer from the first seconds and present some fascinating data. This can be the results of a consumer survey, research, etc.
    • Advertising
    The main goal of video ads is to increase the number of useful actions from the viewers.

    Video content continues to grow, so get started with your first video today!

    Get Started

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    Igor Webb
    Author: Igor Webb

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